Week 1 PPC Whats Is It

PPC also known as "Pay per click" is an internet model where advertisers buy their clicks to the website. Much different than organically gaining those visits you are paying each time someone clicks on your link. Organic advertising would be the gradual increment of visits to your site through the use of social media advertising, blogs, unpaid tweets, etc. There are many ways of organically growing as a company.

Different than growing organically, PPC allows businesses to grow fast and efficiently at the cost of them paying for the visits. Because the business is paying for every time someone clicks on their AD it allows for a very efficient way to gain traction in the long run. Also being beneficial in the way that it can easily be tracked and measured. I would even suggest trying it for a period of time to start off, let’s say a week-long marketing AD. See how it turns out and how much traction you are obtaining and see if you need to change anything or not. If you are not doing any PPC marketing it is probably in your best interest to start.

There are many opportunities and different ways to use PPC marketing. The best thing about it is how easy it is to track all of it. From how many views your site gets to, targeting certain individuals, increasing, and decreasing your budget to match the views. Seeing what AD do the best and which ones seem to stick out better or worse than the others. Overall, PPC can help a business reach its goals as a whole and help it out.