Pay Per Click ads is an important aspect when it comes to social media marketing. This is because, unlike organic posts, PPC allows for more followers or even potential followers to see your posts and eventually leads to more people seeing your posts. I know that by just trying it out I would be able to reach more people.
For example, the above photo shows my analytics for my Instagram page. All of my posts are organic posts, so being able to reach that many people organically is not bad. However, I want to be able to try to run ads on here and see the difference. Eventually not only gain a following but make them actually click on my website and buy items from me. I was able to reach this many people with a video I posted to Instagram made from TikTok. I saw that reels were starting to pop up more and more on the Instagram platform. So I decided it would be a good idea to make my own, and it has helped quite a bit, I am still receiving traction from this video that I posted about two weeks ago now. I need to look more into how exactly ADs work on Instagram and find one that works with my budget, but I do think PPC would be super useful when it comes to my business page.
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